What Is E-Commerce And Internet Marketing?

E-commerce is the buying and selling of products via an avenue such as the internet. E-commerce products are bought and sold through the computers. E-commerce first began in the mid 1990s when the internet first started to be widely used. The invention of email and websites allowed commerce online to become very commonplace by the dawn of the 21st century.

E-commerce is not only the buying and selling of physical goods via the internet. It is also the buying and selling of digital products via the internet. Buying and selling products online is a large and wide industry. Today people not only sell physical products online, they also sell digital products and a large portion of online sales now consist of selling digitized products and internet based services such as website design.

Competition has become more and more of a factor with the birth of the internet marketplace. It has allowed for a worldwide market to really take shape. Thus, online stores that are selling their products are now competing in a global market. Economist predict that this is a major factor as to why many online products and services are offered at a lower cost.

E-commerce does not only consist of the buying and selling of products on the internet. It also consists of how those products are marketed on the internet. Online marketing is an e-commerce industry unto itself. The mediums that e-commerce offers to buy and sell products are basically unlimited. An example of a few of these mediums include pay-per-click, search engine optimization, and opt-in-email marketing.

Every type of e-commerce exist on the internet today. This includes business-to-business to consumer-to-consumer to government-to-government. Online commerce has changed how many businesses are run over this last decade. Many businesses cannot even imagine how they did business before the internet existed. Now many businesses online revenue accounts for a majority of their total business revenue. Other large businesses could not even exist without the existence of the internet. Google is a great example of this type of business model.

As the internet grows and more people get online e-commerce will continue to expand. Each and every holiday online sales increase. More and more people are feeling comfortable on surfing internet. Therefore more and more people are also feeling comfortable spending money on the internet. As this trend continues to increase e-commerce will become even more popular than what it is now. The invention of the internet has allowed the world to become a much smaller place than it was even ten years ago.

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